IBM Survey: Pandemic-Induced Digital Reliance Creates Lingering Security Side Effects
IBM Security today announced the results of a global survey examining consumers’ digital behaviours during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly accustomed to digital-first interactions, the study found that preferences for convenience often outweighed security and privacy concerns amongst individuals surveyed – leading to poor choices around passwords and other cybersecurity behaviours.
Consumers’ lax approach to security, combined with rapid digital transformation by businesses during the pandemic, may provide attackers with further ammunition to propagate cyberattacks across industries – from ransomware to data theft. According to IBM Security X-Force, bad personal security habits may also carry over to the workplace and can lead to costly security incidents for companies, with compromised user credentials representing one of the top root sources of cyberattacks reported in 2020.
The global survey of 22,000 individuals in 22 markets, including 1000 respondents in the UK, conducted by Morning Consult on behalf of IBM Security, identified the following effects of the pandemic on consumer security behaviours:
- Digital Boom will Outlast Pandemic Protocols: Individuals surveyed created 15 new online accounts during the pandemic on average, equating to billions of new accounts created around the world. In the UK, the figure was even higher for respondents aged under 34, with over 17 new online accounts created, particularly for video conferencing and shopping. With 44% of global respondents and 56% of UK respondents reporting that they do not plan to delete or deactivate these new accounts, these consumers will have an increased digital footprint for years to come, greatly expanding the attack surface for cybercriminals.
- Account Overload Led to Password Fatigue: The surge in digital accounts has led to lax password behaviours amongst those surveyed, with 82% of global respondents and 75% of UK respondents admitting to reusing credentials at least some of the time. 37% of UK respondents even admit to always or mostly re-using the same credentials. This means that many of the new accounts created during the pandemic likely relied on reused email and password combinations, which may have already been exposed via data breaches over the past decade.
- Convenience Often Outweighs Security & Privacy: More than half (51% globally and 33% in the UK) of millennials surveyed would rather place an order using a potentially insecure app or website vs. call or go to a physical location in person. With these users more likely to overlook security concerns for the convenience of digital ordering, the burden of security will likely fall more heavily on companies providing these services to avoid fraud. Shockingly 31% of respondents surveyed in the UK never take security and privacy policies into consideration when downloading a new app or creating a new account.
As consumers lean further into digital interactions, these behaviours also have the potential to spur adoption of emerging technologies in a variety of settings – from digital health, to digital identity.
“The pandemic led to a surge in new online accounts, but society’s growing preference for digital convenience may come at a cost to security and data privacy,” said Charles Henderson, Global Managing Partner and Head of IBM Security X-Force. “Organisations must now consider the effects of this digital dependence on their security risk profile. With passwords becoming less and less reliable, one way that organisations can adapt, beyond multi-factor authentication, is shifting to a ‘zero trust’ approach – applying advanced AI and analytics throughout the process to spot potential threats, rather than assuming a user is trusted after authentication."
Consumers Report High Expectations for Ease of Access
The survey shed light on a variety of consumer behaviours impacting the cybersecurity landscape today and moving forward. As individuals increasingly leverage digital interactions in more realms of their lives, the survey found that many have also become primed with high expectations for ease of access and use.
- 5 Minute Rule: According to the survey, most adults (59% globally and in the UK) expect to spend less than 5 minutes setting up a new digital account.
- Three strikes you're out: Globally, respondents would attempt 3-4 logins before resetting their password. These resets not only cost companies’ money, they can also pose security threats if used in combination with an already compromised email account.
- Committed to Memory: 44% of global respondents and 45% of UK respondents store online account information in their memory (most common method,) while globally 32% still write this information on paper. This figure is slightly better in the UK at 24%.
- Multi-factor authentication: While password reuse is a growing problem, adding an additional factor of verification for higher risk transactions can help reduce the risk of account compromise. The survey found that around two-thirds of global respondents and 69% of UK respondents had used multi-factor authentication within the past few weeks of being surveyed.
Diving Deeper into Digital Healthcare
During the pandemic, digital channels became a crucial component to address massive demands for COVID-19 vaccines, testing and treatment. Consumers’ adoption of a wide variety of digital channels for COVID-19 related services may spur greater digital engagement with healthcare providers moving forward, lowering the barrier for entry amongst new users, according to the IBM Security analysis. According to the survey:
- 63% of global respondents engaged with pandemic-related services via some form of digital channel (web, mobile app, email, and text message).
- While websites/web apps were the most common method of digital engagement, mobile apps and text messages also received significant usage – with 39% and 20% engaging via these channels, respectively.
- In the UK, the survey revealed consumers using primarily digital channels to interact with healthcare providers more than doubled from pre pandemic figures. Shooting up from 31% to 63%.
As healthcare providers push further into digital health, it will become increasingly important for their security protocols to be designed to withstand this shift – from keeping critical IT systems online, to protecting sensitive patient data. This includes data segmentation and implementing strict controls so that users can only access specific systems and data, limiting the impact of a compromised account or device. To prepare for the event of ransomware and extortion attacks, patient data should be encrypted, preferably at all times, and there must be reliable backups in place so that systems and data can be quickly restored with minimal interruption.
Paving the Way for Digital Credentials
The concept of digital health passes, or so-called vaccine passports, introduced consumers to a real-world use case for digital credentials, which offer a technology-based approach to verify specific aspects of our identity. According to the survey, 65% of adults globally and 52% in the UK say they are familiar with the concept of digital credentials, and 76% globally would be likely to adopt them if they became commonly acceptable. This number dips slightly in the UK but a significant 64% of respondents said they would be likely to adopt digital credentials if commonly acceptable. Only 5% of UK respondents surveyed totally ruled out using digital credentials highlighting an interest in exploring this new way of consumers being in control of how much information they share.
When UK respondents were asked how likely they would be to use a digital health passport 67% said likely and only 9% ruling it out completely.
This exposure to the idea of digitised proof of identity during the pandemic may help spur wider adoption of modernised systems of digital identity, which could potentially replace the need for traditional forms of ID like passports and driver's licenses, offering a way for consumers to provide the limited information required for a specific transaction. While leveraging a digital form of identity has the potential to create a sustainable model for the future, security and privacy measures must be put in place to help protect against counterfeiting – calling for the capabilities of blockchain solutions to verify and provide the ability to update these credentials in the event they are compromised.
How Organisations Can Adapt to Shifting Consumer Security Landscape
Businesses that have become increasingly reliant on digital engagement with consumers as a result of the pandemic shouldconsider the impact this has on their cybersecurity risk profiles. In light of shifting consumer behaviours and preferences around digital convenience, IBM Security suggests that organisations consider the following security recommendations:
- Zero Trust Approach: Given increasing risks, companies should consider evolving to a “zero trust” security approach, which operates under the assumption that an authenticated identity, or the network itself may already be compromised, and therefore continuously validates the conditions for connection between users, data, and resources to determine authorisation and need. This approach requires companies to unify their security data and approach, with the goal of wrapping security context around every user, every device, and every interaction.
- Modernising Consumer IAM: For companies that want to continue leveraging digital channels for consumer engagement, providing a seamless authentication process is important. Investing in a modernized Consumer Identity and Access Management (CIAM) strategy can help companies increase digital engagement – providing a frictionless user experience across digital platforms and using behavioral analytics to help decrease the risk of fraudulent account use.
- Data Protection & Privacy: Having more digital users means that companies will also have more sensitive consumer data to protect. With data breaches costing companies $3.86 million on average among those studied, organisations must put strong data security controls in place to protect against unauthorised access – from monitoring data to detect suspicious activity, to encrypting sensitive data wherever it travels. Companies should also implement the right privacy policies on premise and in the cloud in order to help maintain consumer trust.
- Put Security to the Test: With usage and reliance on digital platforms changing rapidly, companies should consider dedicated testing to verify that the security strategies and technologies they’ve relied on previously still hold up in this new landscape. Re-evaluating the effectiveness of incident response plans, and testing applications for security vulnerabilities are both important components of this process.
To view the full report, please visit: http://ibm.biz/IBMSecurity_ConsumerSurvey
About IBM Security
IBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned IBM Security X-Force® research, enables organizations to effectively manage risk and defend against emerging threats. IBM operates one of the world's broadest security research, development and delivery organizations, monitors 150 billion+ security events per day in more than 130 countries, and has been granted more than 10,000 security patents worldwide. For more information, please check www.ibm.com/security, follow @IBMSecurity on Twitter or visit the IBM Security Intelligence blog.
Report Methodology: A global survey was conducted by Morning Consult on behalf of IBM in March 2021. The study was conducted among 22,000 adults in 22 markets (1,000 respondents per market) including Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Japan, Mexico, Peru, Singapore, South Korea, Spain, UK, US, Middle East, Central & Eastern Europe, Nordics, and BNL (Belgium, Netherlands, and Luxembourg).
 IBM X-Force Threat Index 2021: Compromised user credentials were #3 initial attack vector for cyberattacks in 2020, representing 18% of incidents.
 Global survey was conducted by Morning Consult on behalf of IBM in March 2021. The study was conducted among 22,000 adults in 22 markets.
 Includes COVID-19 financial relief, testing, treatment and vaccinations